Most creatives today are familiar with working only on screen. While the benefits of creating work digitally are endless, there is a certain satisfaction to holding a piece of your own work in your hands. This is where printing your own merchandise can come in.
Printing on your own product can be quite the daunting experience. What would you print and how many? What works best a vinyl sticker or a pin badge? And most importantly, would anyone buy it? With over 500 merchandisable products to choose from, it can be a tough decsion.
There are many positives to creating merchandise of your creative work. Whether you’re just starting out and want to trial your new product with a run of ten notebooks, or you’re investing in a 100 custom t-shirts. The profits should come rolling in after some potential good investment in marketing.
Also having said that once one item is seen by another, who knows how far it could go. One person could be a walking canvas and an awesome advert for your artwork. This also creates a sense of community, which can broaden maybe choosing to sell items at print fairs which is not only an opportunity to sell work, but also to meet customers and creatives from further afield.
One group of creatives who regularly utilise their digital work by printing it on merchandise are illustrators. Illustrators of any drawing style take the time to really think about their audience before jumping in. Who are you selling to? To avoid making any mistakes, utilise your social media as a tool for research. Often merchandise ideas go to a poll on Instagram stories, or out to a Twitter poll. It’s an awesome way to gauge interest in your product before committing to an order.
If you need any help in setting up artwork for print or help with graphics for your new project I am only too happy to help. Just contact me. I look forward to seeing your new designs in print!
Mumma Love Organics →
It is always lovely to work with clients old and new but especially lovely when one of them has a new product to go to market! Being asked to create not one character but six for a new range of organic baby products is quite exciting. Especially as I have known the organic baby product designer for a long time.
We are all encouraged now days to understand and investigate where our products, and foods come from. Consumers are very aware of where their products are made and what goes in them, so more and more companies are encouraged to use purer and greener ingredients. Tracking how environmentally friendly and also most importantly how kind to nature and the local people and wildlife they are.
This great range contains 98% organic ingredients, it was great to create the characters for them and to see them on product. #mummaloveorgaincs #orgainic #babyproducts
Celebrating 10 years in business
It's been ten years since Oxygin Design was born, going into business in 2006. Today I have so many lovely clients who are a pleasure to work with, they are the reason business has lasted so long! So thank you to all the clients past, present and future. ⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡
