Most creatives today are familiar with working only on screen. While the benefits of creating work digitally are endless, there is a certain satisfaction to holding a piece of your own work in your hands. This is where printing your own merchandise can come in.
Printing on your own product can be quite the daunting experience. What would you print and how many? What works best a vinyl sticker or a pin badge? And most importantly, would anyone buy it? With over 500 merchandisable products to choose from, it can be a tough decsion.
There are many positives to creating merchandise of your creative work. Whether you’re just starting out and want to trial your new product with a run of ten notebooks, or you’re investing in a 100 custom t-shirts. The profits should come rolling in after some potential good investment in marketing.
Also having said that once one item is seen by another, who knows how far it could go. One person could be a walking canvas and an awesome advert for your artwork. This also creates a sense of community, which can broaden maybe choosing to sell items at print fairs which is not only an opportunity to sell work, but also to meet customers and creatives from further afield.
One group of creatives who regularly utilise their digital work by printing it on merchandise are illustrators. Illustrators of any drawing style take the time to really think about their audience before jumping in. Who are you selling to? To avoid making any mistakes, utilise your social media as a tool for research. Often merchandise ideas go to a poll on Instagram stories, or out to a Twitter poll. It’s an awesome way to gauge interest in your product before committing to an order.
If you need any help in setting up artwork for print or help with graphics for your new project I am only too happy to help. Just contact me. I look forward to seeing your new designs in print!